17 January 2009

Tip of the Day January 17, 2009

Skip those ad breaks

We all like to relax, and watching a good show on TV can be a great way to relax. But you need to tune out when the ad breaks appear, even those short ones. Research indicates that couch potatoes (even ones who just relax of an evening) are much more likely to overspend when they are shopping for each 1 minute ad they watch due to the truly powerful effects of this marketing medium. Because TV advertising is made up of words and pictures (with pictures being the most powerful) every time the couch potato sees a commercial they are psychologically reminded of their desire to have it. As soon as they see it in the shop the desire returns and the impulse buying begins. Turn off the ads, get up and have a glass of water or record your favourite programs and fast forward through them. If you really need to research a product then you can do it in your own time and in your own way.

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