16 December 2010

Load Up on the Loss Leaders

A loss leader is an item sold at a very low price to encourage you to buy, buy, buy. You'll usually find them in those lovely displays at the end of each aisle, facing the front of the store where you walk in. Retailers run loss leaders in the hope that you'll pick them up and be encouraged to buy the full priced items that complement the cheaper item to cover the "loss".  Be strong. If the loss leader is something you use and you have the money in your grocery budget or grocery slush fund to pay for it then go ahead. I'd even suggest you buy enough to last you six months or even a year if it has a long shelf life. Just remember, you are only buying the item on sale, ignore the others. They'll come on sale eventually and you'll be able to stock up on those at rock bottom prices too.

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