When it comes to grocery shopping being aware is the thing that will save you the most money.
- Being aware that specials are not always specials.
- Being aware that "bulk" buys are not always cheaper.
- Being aware that supermarkets only want to part you from your money.
I believe that the best way to save money on your groceries is to pay for the things that are most important to you and for everything else get the best quality at the lowest possible price.
For example you can save up to 50% on staples by being aware. Flour is flour, sugar is sugar. (Generic flour and sugar are both products of Australia, saving you money and helping to keep Australian jobs.) Don't be tricked into paying extra for a brightly coloured pack or for the cardboard box – you just throw them away.